01
Listen
Your history, in your words, with time to tell it. Both partners where there are two.
Our approach
Listen. Evaluate. Explain. Decide together.
Four steps, in this order, every time. Nothing is recommended before it's understood, and nothing is decided without you.
02
Evaluate
Only the tests that answer your question, each one explained before you do it.
03
Explain
What the results mean, the options, and what each involves and costs, in writing.
04
Decide together
You choose, with honest ranges for your situation. No pressure, no deadlines.
What we will not do
Some promises are about what we'll leave out.
- Quote success rates or "babies born" figures
- Recommend add-ons the evidence doesn't support
- Sell packages, offers or discounts
- Rush you, or use your age to pressure you
- Plan for one partner without considering the other
- Share your information without your consent
The principles behind the steps
Understand before treating
No plan is suggested until the cause has been looked for properly.
Evidence over hype
We recommend what the evidence supports, and say plainly when it doesn't.
Both partners, one plan
When there are two of you, both are evaluated. When it's just you, the plan is yours.
Clear about costs and chances
Fees are written down first. Chances are explained honestly, never as headline rates.
See how it works in an online consultation.
Types, fees and what to prepare.