Editorial policy

The fertility guide exists to help you understand your situation and have better conversations with your doctor. This page explains how its articles are written and checked, so you can judge how far to rely on them.

Who writes and reviews our articles

Articles are drafted by the Celova editorial team. Every article about health, tests or treatment is then medically reviewed by Dr Shesha Sinha, MBBS, MS (Obstetrics & Gynaecology), before it is published. The reviewer checks that the content is accurate, balanced and in line with current guidelines, and can send it back for changes.

Each article shows who wrote it, who reviewed it and when it was last reviewed. We never name a reviewer who has not reviewed the article, and the review date only changes when a real review happens.

Where our information comes from

We base our articles on, in order of preference:

• Indian law and regulation, such as the ART (Regulation) Act, 2021, and guidance from the National Medical Commission and ICMR
• international guidelines from bodies such as the WHO, NICE, ESHRE, ASRM and the HFEA
• Indian professional bodies such as FOGSI and ISAR
• peer-reviewed systematic reviews

Sources are listed at the end of every article so you can check them. We don't use other clinics' blogs, laboratory marketing or unsourced news as evidence.

How often articles are reviewed

• Core articles on tests, IVF and when to see a doctor: every six months, and whenever a guideline they rely on changes
• Other medical articles: at least every twelve months
• Legal and regulatory content: every three months, and after any relevant court ruling or notification

What we will never publish

• success rates, guarantees or promises about outcomes
• "best", "number one" or similar claims about ourselves or anyone else
• patient testimonials, stories or before-and-after claims
• offers, discounts or fear-based messages
• remedies or "natural cures" without good evidence, or anything related to sex selection, which Indian law prohibits

Independence

We don't accept payment, sponsorship or free products in exchange for coverage, and we don't run advertising in the guide. Where an article mentions a test, medicine or procedure, it is because it is relevant to understanding your care, not because anyone asked us to.

Corrections

If you think something is wrong, unclear or out of date, please tell us. A medical reviewer looks at every report about clinical content. When we make a substantive correction, we update the article and its review date.

Not a substitute for care

Our articles are general information, not a diagnosis or a treatment plan. Please read our medical disclaimer, and talk to a doctor who knows your history before making decisions.